"Tom Becka understands that in today’s media-driven world, talent is not enough.
When “appearance means everything,” success in sales depends as much on promoting one’s self as it does on promoting the product.
You cannot just be a successful salesperson, you have to look and act like one.
Tom’s guidance follows sound psychological principles and,
incorporated into sales practices, is likely to enhance any salesperson’s
efforts.
As a bonus, Tom understands that humor is the balance for the
stress inherent in a sales career."
Terence W. Barrett, PhD
Licensed Psychologist
North Dakota State University
"Tom Becka is known throughout the talk radio field as one of the most personable, entertaining and unique personalities on the air today. He successfully translates his star broadcasting qualities to the field of sales and marketing in this book, the result of which will be the emergence of scores of productive and happy account execs across the nation."
Michael Harrison
Talkers Magazine
"Tom has it spot on. The best thing about blending showmanship with salesmanship is that clients will actually enjoy dealing with you, even though you're after their money. Clients will be loyal, too, because it will be the rare salesperson who makes the impression you do."
John Mainelli
National radio consultant and former program director WABC New York